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| UBERLAN 2005 Uberlan 2005, KZN's biggest network gaming competition took place on the 25 – 27 November 2005 at the Gateway Theatre of Shopping Key sponsor Sony Ericsson entrusted Sheri G with the organising and on site promotion of the sponsors brand. 200 chairs and 100 tables were organised to accomodate the over 200 Gamers that enrolled. R500 000 worth of Networking equipment and a dedicated support technician made sure the event ran to the sponsor satisfaction. Gamers aged 13 – 30, from all Demographics, queued for hours from inside the Science Centre and streamed out to the movie area in anticipation of getting good seats Sony Ericsson Branding dominated the Movie and Food court area, taking maximum advantage of the foot traffic at the outskirts of the Science Centre. The vibrant orange Sony Ericsson T-Shirts were unmistakable and generated a good amount of interest and branding for the event and sponsor alike. Ericsson handset demos from trained promotions people proved to be fun, interactive and a hit with the public. Masterfoods-sponsored Mars bars were handed out at the entrance of the science centre to shoppers, and proved a great way to further generate interest in the event. The event was a resounding success with both the players and sponsors. |
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