| Vodacom Gateway Yebo Feva Campaign The promoters were trained and debriefed on the one week campaign. This included product knowledge, handset training and pricing awareness. The promoters assisted the event by drawing in consumers, handing out leaflets, taking photographs and entering consumers into the live competition running. They also lead a congo line around the stage area to the song I Like the Way you Move by the Bodyrockers. They had achieved on average 600 MMS's per day which was a huge success. Professional Dancers took to the stage to perform Mo the Meercat best moves!! The promoters had kids join on stage to follow those moves up and prizes were well earned. NSRI - Vodacom Provided 20 promo staff to assist in the days events. Which included the routing of high ranking delegate's vehicles along the developing Waterfront area, creating outdoor brand awareness with the presence of the promoters. Vodacom Beach Blitzes Promoters took over Durban's hottest and busiest beaches over December 2005 in grand style. Kitted out in branded baggies and skimpy tees they were impossible to spot and they demonstrated the new 3G and Vodafone Live services to eager beach visitors. |
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